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US car maker Ford introduces new lineup in Sri Lanka, to reinforce presence in the region

Ford recently announced the appointment of Future Automobiles as the exclusive Ford Dealer in Sri Lanka. This announcement is concurrent with the introduction of five class-leading models into the Sri Lankan market to reinforce Ford’s financial and commercial commitment into the region, a statement said.

"We are excited to partner Future Automobiles with Ford’s product line up in Sri Lanka. This combination will provide Sri Lankans with the highest level of customer service and excellent vehicle quality," said David Westerman, Regional Manager – Asia Pacific, Ford Export Operations.

"Ford recognizes Sri Lanka as a driving force behind recent growth seen in the South East Asian Market. Today’s Grand Opening in Colombo is an indication of Ford’s commitment to the next stage of Sri Lanka’s development. Our aim here is to offer the most innovative and class-leading vehicles available in the market," Westerman said.

As the authorized Ford dealer for Sri Lanka, Future Automobiles has an ambitious goal to become one of the top three car companies in the country within its first three years of operation. Future Automobiles, a 100 percent owned subsidiary of Softlogic Holdings Ltd, has plans to build a truly world-class new Ford showroom and service facility in Colombo within the next 12 months.

To demonstrate further investment in the region, the Ford Motor Company Conservation and Environmental Grants program will make a total of $15,000 (US) available to individuals, communities and non-profit groups that have projects currently running in the areas of natural environment preservation, environmental education and conservation engineering.


Posted on Tuesday, June 14, 2011 @ 09:13:19 LKT


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